Comparisons · Updated August 2026
Compare TheBigBot to whatever else you are considering.
Five honest comparisons. Each one names what the other tool does better, and says plainly when you should not switch. Competitor pricing comes from each vendor’s own published page.
Short answer
TheBigBot publishes $197 or $497 a month plus a $499 one-time setup, with no contract. Of the five products compared here, Podium publishes no prices at all and Weave publishes only a starting figure; HubSpot and Smith.ai publish theirs in full. Every comparison below names when the other tool is the better buy.
01 · What everyone charges
Published pricing, side by side.
Where a vendor does not publish a price, we say that instead of guessing.
| Product | Their published price | TheBigBot |
|---|---|---|
| GoHighLevel | $97 / $297 / $497 per month, published | $197 or $497 / month + $499 setup |
| Podium | No pricing published; quote via sales | $197 or $497 / month + $499 setup |
| Weave | “From $199/mo”; tiers quoted by sales | $197 or $497 / month + $499 setup |
| Best dental CRM 2026 — full guide | Weave, NexHealth, Solutionreach, RevenueWell, Podium | $197 or $497 / month + $499 setup |
| Best mortgage CRM 2026 — full guide | Shape, BNTouch, Aidium, Surefire, Total Expert, Jungo | $197 or $497 / month + $499 setup |
| Surefire | Quote only — ~$129 per user reported | $197 or $497 / month + $499 setup |
| Total Expert | Quote only — ~$150 per user + setup reported | $197 or $497 / month + $499 setup |
| BNTouch | $165 solo; $95 per user for teams | $197 or $497 / month + $499 setup |
| Shape | $119 per user, per month | $197 or $497 / month + $499 setup |
| Smith.ai | $300 / 30 calls, then $11.50 per call | $197 or $497 / month + $499 setup |
| HubSpot | $890/mo + $3,000 onboarding (Pro) | $197 or $497 / month + $499 setup |
Competitor details on this page were taken from each vendor’s own published pricing page and verified in August 2026. Vendors change pricing and packaging; check their current page before you decide, and tell us if anything here has gone stale — we will correct it. Sources: HighLevel pricing · Podium pricing · Weave pricing · Smith.ai pricing · HubSpot Marketing Hub pricing.
02 · The comparisons
Read the one you actually care about.
Each page covers what the other tool does well, where we differ, what switching involves, and when to stay put.
GoHighLevel
The platform is sold to agencies. Most owners searching for an alternative want it built and run for them — and we disclose that we run on HighLevel infrastructure.
Read the comparison PodiumStrongest in reviews and webchat-to-text. Weaker as a full funnel — no website, no pipeline CRM, no email marketing.
Read the comparison WeaveA phone system wired into your practice management software. Excellent for existing patients, not built to find new ones.
Read the comparison Smith.aiHuman receptionists, billed per call. The bill grows exactly when your marketing starts working.
Read the comparison HubSpotThe best CRM in the market for sales organisations. Priced by contacts and seats, and it does not answer your phone.
Read the comparison Total ExpertEnterprise mortgage marketing for banks and credit unions. Six alternatives compared, each price read from the vendor.
Read the comparison BNTouchA mortgage CRM with published pricing for small teams. Six alternatives compared on what you actually pay.
Read the comparison InsellerateA mortgage CRM for lender sales floors, priced by quote. It routes calls to your team; ours answers them.
Read the comparison LawbrokrLanding pages and guided web intake for law firms. It does not list answering the phone; ours does, 24/7.
Read the comparison JungoA mortgage CRM inside Salesforce at $96 to $149 per user. The seat maths, side by side with a flat plan.
Read the comparison LawmaticsA deep legal CRM with a 3-user minimum and quote pricing. It connects to answering services; ours is one.
Read the comparison Law RulerLegal intake built for high volume, with users and automations capped by plan on an annual term.
Read the comparison
03 · About these comparisons
How we write these.
Are these comparisons biased?+
Of course they are — we sell one of the products. What we have tried to do instead of pretending otherwise is make every claim checkable: competitor pricing comes from each vendor’s own published page, every page names what the other tool does better, and every page says plainly when you should not switch.
Where does your competitor pricing come from?+
Each vendor’s own pricing page, verified in August 2026, and we say so on each page. Where a vendor does not publish prices — Podium and most of Weave’s tiers — we say that rather than quoting a third-party blog figure.
Why do you disclose that you run on GoHighLevel?+
Because it is true, and because you would find out eventually. TheBigBot runs on HighLevel’s platform infrastructure white-labelled under our own domain. What you buy from us is the build, the industry configuration and the operation — not a licence to software you then have to learn.
What does TheBigBot cost?+
Authority Launch is $197 a month and Authority Pro is $497 a month, both with a $499 one-time setup fee and no long-term contract. AI calls, SMS, email and AI tokens are billed as usage on top at the rates published on our usage fees page.
How often are these comparisons updated?+
Each comparison carries the date it was last checked against the other vendor’s own published pricing and feature pages. When they change what they publish, the page is updated rather than left to age.
Do you only compare tools you beat?+
No. Every comparison names what the other product does better and says plainly when you should not switch. If a per-seat CRM with deep native integrations fits how your team already works, that is what the page says.
Which comparison should I read first?+
Read the one for the tool you are paying for now. If you are not paying for anything yet, start with our GoHighLevel alternative page, since that is the closest product to ours in scope.