BNTouch alternatives, compared seat by seat.
BNTouch is a good mortgage CRM with published pricing, and below three seats it is cheaper than we are. Here are six alternatives compared on price, texting, AI calling and LOS integrations, with the seat arithmetic and the honest case for staying put.
The best BNTouch alternatives are TheBigBot for teams of three or more that want calls answered on a flat price, Shape for native LOS sync and built-in calling, Jungo for lenders on Salesforce, Surefire for Encompass lenders, Total Expert for banks and credit unions, and Lendware for teams consolidating several CRMs.
What are the best BNTouch alternatives?
Six mortgage CRMs, plus BNTouch itself for reference, on the columns that change what you pay and what you still have to buy. Scroll the table sideways on a phone.
| Tool | Best for | Starting price | Pricing model | AI receptionist | Texting | LOS integrations |
|---|---|---|---|---|---|---|
| TheBigBot | Teams of three or more that want every call answered and every lead followed up | $197 / month, plus $499 one-time setup | Flat monthly; unlimited users; no contract | Yes, answers inbound calls 24/7 | Yes; new leads texted and emailed within 60 seconds | Native with some LOS; others through Zapier, Make or webhooks, confirmed at onboarding |
| Shape | Teams that want native LOS sync and built-in calling | $119 per user / month | Per user; Complete tier includes 5 users; Enterprise quoted | AI Calling Bot on the Complete tier; add-on on Core | Yes: SMS, MMS, bulk texting and a two-way inbox | Encompass, LendingPad, Arive, LendingDox |
| Jungo | Lenders who want Salesforce set up for mortgage | $96 per user / month, billed annually | Per user; one-year minimum; $249 setup ($299 for the Bundle) | Not listed on vendor site | Yes, business texting | Encompass, Calyx, LendingPad, Velocity, Byte |
| Surefire (ICE Mortgage Technology) | Lenders running Encompass who want mature borrower campaigns | Quote-based | Not published | Not listed on vendor site | Yes, part of its text, video and social outreach | Encompass (direct integration; same parent company) |
| Total Expert | Banks, credit unions and lenders with compliance teams | Quote-based | Not published | AI Sales Assistant places outbound voice calls; inbound answering not listed | Yes, AI SMS Assistant | Encompass, Empower (Dark Matter) |
| Lendware (formerly Aidium) | Lenders consolidating several CRMs into one | Quote-based | Not published | Not listed on vendor site | Email and SMS automations | Encompass, LendingPad, Arive named; 100+ prebuilt connectors |
| BNTouch (for reference) | Solo LOs and small teams that want published pricing and a digital 1003 | $165 / month solo; $95 per user for teams | Per user; two-user team minimum; one-time activation fee | Not listed; its MAIA voice assistant works for the LO, not for callers | Yes, including bulk texts | Encompass, Calyx, BytePro, LendingPad, Arive, Floify |
Checked 16 September 2026 on each vendor’s own site: TheBigBot pricing and mortgage page; Shape pricing tiers, with the $119 figure from Shape’s own blog; Jungo pricing and Jungo LOS sync; Surefire product page; Total Expert’s AI Center and Empower integration; Lendware and its acquisition of Aidium; BNTouch pricing and BNTouch AI. “Not listed” means we could not find it on the vendor’s site, not that it cannot be bought. Usage charges such as carrier SMS fees are not in any starting price. Vendors change packaging often, so get your own quote, and tell us if anything here is wrong.
Which BNTouch alternative is best for you?
Who each one suits, and one honest limitation for each, ours included.
TheBigBot: best for teams of three or more
Best for: teams that want a website, an AI receptionist answering 24/7 and follow-up within 60 seconds on one flat plan, $197 or $497 a month with unlimited users. Limitation: at one or two seats BNTouch is cheaper, and while our mortgage sites include 1003 forms, we have no borrower portal or e-signature workflow inside the CRM. If you are solo and take applications in your CRM, we are not the right pick.
Shape: best for native LOS sync and built-in calling
Best for: teams on Encompass, LendingPad or Arive that want texting, calling and an AI Calling Bot in one CRM, from $119 per user a month. Limitation: the pricing page shows tiers without dollar amounts, so the figure comes from Shape’s blog and you confirm it on a call. Per-user pricing still grows with every hire.
Jungo: best for lenders who want Salesforce
Best for: teams that want Salesforce underneath with mortgage LOS sync and texting on top, from $96 per user a month billed annually. Limitation: a one-year minimum and a $249 to $299 setup fee, and per-user pricing that grows with every hire, the same as BNTouch.
Surefire: best for lenders already on Encompass
Best for: lenders inside the ICE ecosystem who want borrower and past-client campaigns fed by Encompass loan data. Limitation: no published price, so you will not know the cost until a sales call, and the vendor page lists no AI calling or call answering.
Total Expert: best for banks and credit unions
Best for: organisations with compliance teams, branch reporting and many loan officers, with an AI Sales Assistant for outbound calls and AI SMS. Limitation: quote-based enterprise software, and loan officers get less freedom to build their own workflows. A small BNTouch team would be buying overhead.
Lendware: best for teams merging several CRMs
Best for: lenders running more than one CRM who want a single platform with email and SMS automations and 100+ prebuilt connectors. Limitation: no published price, and the product changed owners when Lendware acquired Aidium’s assets in October 2025, so ask what is on the roadmap before you sign.
How much does BNTouch cost?
BNTouch publishes $165 a month for a solo loan officer and $95 per user, per month for teams, with a two-user minimum on team plans, a one-time activation fee and custom pricing for enterprise, according to its pricing page. It is one of the few mortgage CRMs that publishes its price, and it deserves credit for that. It also ships a mortgage-specific feature set: a digital 1003, e-signatures, a borrower portal and a library of 500+ prebuilt campaigns.
Here is the arithmetic, because it decides most of this. One seat is $165 against our $197, so they are cheaper. Two seats is $190, still cheaper. Three seats is $285 against our flat $197, and that is the crossover. Five is $475. Ten is $950. Our plan price does not move at any of those points. Shape and Jungo are also priced per user, so the same arithmetic applies to them.
The second difference is scope. BNTouch is a CRM with mortgage tooling attached, and it assumes you already generate the leads and answer the phone. TheBigBot includes the website, the campaigns and an AI receptionist that answers inbound calls 24/7. If your bottleneck is that calls go unanswered after 5pm, a better CRM does not fix it.
Where BNTouch is straightforwardly ahead: if your workflow depends on taking an application inside the CRM, with the digital 1003, the borrower portal and e-signatures, that is built into BNTouch and is not something we offer. That should outweigh the seat maths if it is how you work. See pricing for what each of our plans includes.
What BNTouch is genuinely good at.
A comparison where the other tool wins nothing convinces nobody.
Published pricing, plainly
Solo and team rates on the site, no quote call. In this category that is rarer than it should be and we will not pretend otherwise
Application tooling built in
A digital 1003, e-signatures and a borrower portal inside the CRM. We do not offer those, and if you take applications that way it matters more than price
Cheaper below three seats
$165 solo and $190 for two, against our flat $197. If that is your team size, they win the arithmetic
Is TheBigBot a good BNTouch alternative?
From three seats, often yes. For a solo LO who takes applications in the CRM, no. We would rather you pick the right tool than churn in month three.
It is already the right shape for you.
- You are one or two people, where their per-seat pricing is genuinely cheaper than our flat plan.
- You take applications inside the CRM — digital 1003, borrower portal, e-signatures.
- You want a large library of prebuilt mortgage campaigns to run yourself.
- You already have a website and someone answering the phone, and both work.
The CRM is not the thing you are missing.
- You have three or more people, which is where the per-seat maths turns against you.
- Calls go unanswered after hours, and the leads you paid for never get called back.
- You are paying separately for a website, a CRM, an email tool and an answering service.
- You want content produced for you rather than a library you have to operate.
How much does TheBigBot cost?
No quote call to find out what it costs. Both plans include all 22 platform features — the difference is how much content and social firepower we produce for you each month.
Authority Launch
Your website, AI receptionist, automations and campaigns built out and switched on.
- 1 complete website — up to 50 pages
- AEO, GEO and SEO ready
- Custom domain, DNS + SSL
- 1 AI Receptionist — 24/7 call answering
- AI website chat widget
- Review harvesting campaign
- A2P SMS submission filed for you
Authority Pro
Everything in Launch, plus a content and social engine publishing under your brand every week.
- 3 SEO blog posts / week (156/year)
- Targeted at what your buyers actually search
- 3 social posts / week, every channel
- Google Business, Facebook, Instagram, LinkedIn