A BNTouch alternative that stops charging by the seat.
BNTouch is a good mortgage CRM with published pricing, and below three seats it is cheaper than we are. Past that, per-user pricing does what per-user pricing always does. Here is the arithmetic and the honest case for both.
BNTouch publishes $165 a month for a solo loan officer and $95 per user for teams, and includes a digital 1003, e-signatures and a borrower portal. TheBigBot is $197 or $497 flat with unlimited users. BNTouch is cheaper at one and two seats; the crossover is three, and the gap widens from there.
Where the two actually differ.
BNTouch is one of the few mortgage CRMs on our comparison pages that publishes its pricing, and it deserves credit for that: $165 a month solo, $95 per user for teams. It also ships a genuinely mortgage-specific feature set — a digital 1003, e-signatures, a borrower portal and a library of 500+ prebuilt campaigns.
Here is the arithmetic, because it decides most of this. One seat is $165 against our $197, so they are cheaper. Two seats is $190, still cheaper. Three seats is $285 against our flat $197, and that is the crossover. Five is $475. Ten is $950. Our plan price does not move at any of those points.
The second difference is scope. BNTouch is a CRM with mortgage tooling attached, and it assumes you already generate the leads and answer the phone. TheBigBot includes the website, the campaigns and an AI receptionist that answers inbound calls 24/7. If your bottleneck is that calls go unanswered after 5pm, a better CRM does not fix it.
Where they are straightforwardly ahead: if your workflow depends on taking an application inside the CRM — the digital 1003, the borrower portal, e-signatures — that is built into BNTouch and is not something we offer. That should outweigh the seat maths if it is how you work.
BNTouch vs. TheBigBot.
The rows that change what you pay and what you still have to buy.
| BNTouch | TheBigBot | |
|---|---|---|
| Pricing | $165 solo; $95 per user, per month for teams | Flat $197 or $497 a month, unlimited users |
| Cost at three seats | $285 a month | Unchanged — $197 or $497 |
| Cost at ten seats | $950 a month | Unchanged — $197 or $497 |
| Pricing published? | Yes | Yes |
| Digital 1003 / borrower portal | Built in, with e-signatures | Not offered |
| Campaign library | 500+ prebuilt mortgage campaigns | Weekly content written and published for you on the Pro plan |
| Answers the phone | No | AI receptionist answering inbound 24/7, plus outbound voice AI |
| Website | Not the product | Included — up to 50 pages, custom domain, SSL |
| Best suited to | Solo LOs and small teams wanting application tooling in the CRM | Teams of three or more wanting the marketing and the phone included |
BNTouch details cited from publicly available sources as of September 2026. Where a figure is quote-only it is marked as reported rather than published, because several of those numbers circulate via competitor comparisons. Verify before you decide, and tell us if anything here is wrong — including where the correction favours them.
What BNTouch is genuinely good at.
A comparison where the other tool wins nothing convinces nobody.
Published pricing, plainly
Solo and team rates on the site, no quote call. In this category that is rarer than it should be and we will not pretend otherwise
Application tooling built in
A digital 1003, e-signatures and a borrower portal inside the CRM. We do not offer those, and if you take applications that way it matters more than price
Cheaper below three seats
$165 solo and $190 for two, against our flat $197. If that is your team size, they win the arithmetic
Be honest about what you need.
We would rather you pick the right tool than churn in month three.
It is already the right shape for you.
- You are one or two people, where their per-seat pricing is genuinely cheaper than our flat plan.
- You take applications inside the CRM — digital 1003, borrower portal, e-signatures.
- You want a large library of prebuilt mortgage campaigns to run yourself.
- You already have a website and someone answering the phone, and both work.
The CRM is not the thing you are missing.
- You have three or more people, which is where the per-seat maths turns against you.
- Calls go unanswered after hours, and the leads you paid for never get called back.
- You are paying separately for a website, a CRM, an email tool and an answering service.
- You want content produced for you rather than a library you have to operate.
How much does TheBigBot cost?
No quote call to find out what it costs. Both plans include all 22 platform features — the difference is how much content and social firepower we produce for you each month.
Authority Launch
Your website, AI receptionist, automations and campaigns built out and switched on.
- 1 complete website — up to 50 pages
- AEO, GEO and SEO ready
- Custom domain, DNS + SSL
- 1 AI Receptionist — 24/7 call answering
- AI website chat widget
- Review harvesting campaign
- A2P SMS submission filed for you
Authority Pro
Everything in Launch, plus a content and social engine publishing under your brand every week.
- 3 SEO blog posts / week (156/year)
- Targeted at what your buyers actually search
- 3 social posts / week, every channel
- Google Business, Facebook, Instagram, LinkedIn