Free AI visibility audit

Your next borrower is asking AI for a lender. Are you in the answer?

ChatGPT, Perplexity and Google's AI Overviews now recommend loan officers by name. Most mortgage sites were never built to be read by them — so they are simply left out of the answer. Find out where yours stands.

Free · Takes about 10 seconds · Full report emailed to you

Analyzing
  • Fetching your homepage with JavaScript disabled
  • Reading robots.txt for AI crawler rules
  • Checking sitemap.xml and llms.txt
  • Crawling an internal page for depth
  • Scoring structured data and content signals
0/100

This score reflects whether AI can read and understand your site — the foundation. Actually getting recommended also depends on your reviews, reputation, and how well your content answers what borrowers are asking.

    Your full report is on its way.

    We’re sending the complete write-up for to — every finding above in plain English, why each one matters, and the fixes ranked by what actually moves you into the answer.

    Start My 14-Day Free Trial Book Demo
    Why this matters now

    Search stopped being a list of links.

    When someone asks an assistant for a lender in your city, it returns a short answer with a few names in it. There is no page two. You are either one of those names or you are invisible — and what decides it is not what used to decide rankings.

    01 · Machine readable Can AI actually read your site?

    Assistants often fetch pages without running your JavaScript. If your rates, programs and contact details only appear after a script loads, they can see an empty page — however good it looks in a browser.

    02 · Understood Does it know what you do, and where?

    A model has to place you: licensed lender, these loan products, these states, this NMLS. Sites that never state it plainly get passed over in local answers for competitors who do.

    03 · Trusted Is there any reason to cite you?

    Models lean on corroboration — reviews, consistent listings, named authors, content recent enough to still be true. Thin, stale, anonymous pages give them nothing to stand on.

    What we check

    The audit, in full.

    The first six are measured live the moment you hit Analyze — we fetch your site the way an assistant does, with JavaScript switched off. The last two need a person, and land with your emailed report.

    • ✓
      Crawler access

      Whether GPTBot, PerplexityBot, ClaudeBot and Google-Extended are allowed or quietly blocked in robots.txt.

    • ✓
      Server-rendered content

      What an assistant sees with JavaScript switched off — the copy that actually reaches the model.

    • ✓
      Entity clarity

      Whether your name, NMLS, licensed states and loan products are stated in text a model can quote.

    • ✓
      Structured data

      Organization, LocalBusiness, FAQ and review schema — present, valid, and matching the visible page.

    • ✓
      Answer-shaped content

      Whether you answer the questions borrowers actually ask, in a form that can be lifted into an answer.

    • ✓
      Listing consistency

      Name, address, phone and licence details agreeing across the places models corroborate against.

    • ✓
      Freshness and authorship

      Dated, attributed content versus undated pages with no named author behind them.

    • ✓
      Speed and Core Web Vitals

      The same Lighthouse pass Google runs — still the floor everything else is built on.

    After the audit

    Or skip the audit and start with a site that passes it.

    Every mortgage site we launch ships server-rendered, schema-complete and fast by default — the things this audit looks for, already done. Pick a design and we build it in three days.

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    Questions about the audit

    What is AI visibility?
    +
    AI visibility is whether assistants like ChatGPT, Perplexity and Google's AI Overviews can read your website, understand what you do, and recommend you by name when someone asks for a lender. It is separate from where you rank in classic search results.
    How is this different from regular SEO?
    +
    Classic SEO competes for a position in a list of links. AI assistants return a short answer naming a few businesses, and there is no page two. What decides inclusion is whether your content is machine-readable, your business is clearly identified, and your claims are corroborated.
    Is the audit really free?
    +
    Yes. There is no charge, no card and no login. You enter your domain and we scan your live site and show you the score immediately, then send the full write-up to your email.
    How long does the audit take?
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    The scan itself runs in a few seconds to under a minute, depending on your site. We fetch your homepage, your robots.txt, your sitemap and an internal page, then score nine checks out of 100.
    What does the audit actually check?
    +
    Whether your content is readable with JavaScript disabled, whether AI crawlers are allowed in your robots.txt, your structured data, how clearly your business is identified, whether your content answers real questions, your sitemap and llms.txt, content depth, and page weight and response time.
    Will you try to sell me something?
    +
    The report is genuinely useful on its own and every finding includes what to do about it. If you would rather we simply built you a site that already passes, that is what we do — but the audit is yours either way.