A Surefire alternative you can price without a sales call.
Surefire is ICE’s mortgage marketing engine, and it is strong inside the Encompass world. It also does not publish a price. TheBigBot publishes both plans, charges the same whatever your headcount, and includes the website and the phone.
Surefire is marketing automation for mortgage, owned by ICE, with a content library of 1,000+ pieces and a deep Encompass integration. Pricing is quote-only; figures circulating in third-party comparisons put it near $129 per user, per month. TheBigBot publishes $197 or $497 flat with unlimited users and includes the website, campaigns and an AI receptionist.
Where the two actually differ.
Surefire sits inside ICE Mortgage Technology, the company that owns Encompass. If your shop already runs Encompass, that proximity is a real advantage — the integration is native rather than bolted on, and milestone marketing fires off loan events without anyone wiring it up.
What it does not do is tell you the price. Surefire is quote-only. Figures in third-party comparisons cluster around $129 per user, per month, but those are second-hand and several were published by competitors, so treat them as a starting point for your own quote rather than a fact. The practical consequence is that you cannot compare it against anything until you have spent an hour on a call.
TheBigBot publishes both plans: $197 or $497 a month, flat, with no seat counting. Usage — AI minutes, SMS, email — is billed separately at published rates. You can work out your bill on this page and never speak to us.
The second difference is scope. Surefire markets to the database you already have. It does not answer your phone and it is not a website. TheBigBot includes both, which matters if the gap in your funnel is upstream of the marketing rather than inside it.
Surefire vs. TheBigBot.
The rows that change what you pay and what you still have to buy.
| Surefire | TheBigBot | |
|---|---|---|
| Pricing | Quote only — roughly $129 per user, per month reported | Flat $197 or $497 a month, unlimited users |
| Pricing published? | No | Yes, both plans on the pricing page |
| Setup fee | Not published | $499 one-time |
| Content library | 1,000+ prebuilt marketing pieces | Weekly content written and published for you on the Pro plan |
| LOS integrations | Encompass, LendingQB, Floify and others via API | Encompass, Arive, LendingPad, plus Zapier and Make |
| Answers the phone | No — marketing automation, not an answering service | AI receptionist answering inbound 24/7, plus outbound voice AI |
| Website | Not the product | Included — up to 50 pages, custom domain, SSL |
| Best suited to | Lenders already inside the ICE / Encompass ecosystem | Teams wanting a flat price with the marketing and the phone included |
Surefire details cited from publicly available sources as of September 2026. Where a figure is quote-only it is marked as reported rather than published, because several of those numbers circulate via competitor comparisons. Verify before you decide, and tell us if anything here is wrong — including where the correction favours them.
What Surefire is genuinely good at.
A comparison where the other tool wins nothing convinces nobody.
A genuinely large content library
Over a thousand prebuilt marketing pieces is more finished creative than we ship, and for a team without a marketer that is worth real money
Native Encompass integration
Surefire and Encompass are the same company. If you live in Encompass, nothing bolted on from outside will match that
Milestone marketing that just works
Campaigns firing off loan status changes is the thing Surefire has been refining longest, and it shows
Be honest about what you need.
We would rather you pick the right tool than churn in month three.
It is already the right shape for you.
- You already run Encompass and want the integration to be native rather than mapped.
- You want a large library of finished marketing creative rather than content produced for you.
- You have a marketing team to operate it, and enterprise procurement is not an obstacle.
- A quote-only price is not a problem for how your organisation buys software.
The CRM is not the thing you are missing.
- You want to know the price before you spend an hour on a demo call.
- Your headcount is growing and you do not want the bill growing with it.
- Calls go unanswered after 5pm and no amount of marketing automation fixes that.
- You are paying separately for a website, a CRM and an answering service.
How much does TheBigBot cost?
No quote call to find out what it costs. Both plans include all 22 platform features — the difference is how much content and social firepower we produce for you each month.
Authority Launch
Your website, AI receptionist, automations and campaigns built out and switched on.
- 1 complete website — up to 50 pages
- AEO, GEO and SEO ready
- Custom domain, DNS + SSL
- 1 AI Receptionist — 24/7 call answering
- AI website chat widget
- Review harvesting campaign
- A2P SMS submission filed for you
Authority Pro
Everything in Launch, plus a content and social engine publishing under your brand every week.
- 3 SEO blog posts / week (156/year)
- Targeted at what your buyers actually search
- 3 social posts / week, every channel
- Google Business, Facebook, Instagram, LinkedIn