Law firm CRM that answers every intake call and signs more cases around the clock .
Built for personal injury, family, immigration, estate and criminal defense firms. The AI answers every call and web lead in under a minute, captures the matter details, runs a conflict pre-screen, and books the consultation on your calendar — nights, weekends and while you are in court.
Which law firms use TheBigBot?
Firms where a missed call is a missed case — and where the first firm to answer usually signs the client. Filing LLCs and EINs for clients instead? See Business Formation CRM →
Personal Injury
Auto, premises, wrongful death
Family Law
Divorce, custody, support
Immigration
Family, employment, humanitarian
Estate & Probate
Wills, trusts, estate administration
Criminal Defense
DUI, felony, misdemeanor
Employment Law
Wrongful termination, discrimination
Workers’ Compensation
Workplace injury claims
Solo & Small Firms
1–15 attorneys, no intake team
Your marketing works. Your intake leaks.
The case is usually lost before an attorney ever hears about it — in the minutes between the click and the callback.
Nobody picks up.
Calls land during a hearing, a deposition, or at 9pm. They go to voicemail, and the caller dials the next firm on the results page instead of leaving a message.
You pay for the click either way.
A personal injury click costs real money whether or not anyone answers the phone it generates. Unanswered ad traffic is the most expensive thing a firm can buy.
Callbacks arrive too late.
By the time your paralegal returns the call the next morning, the client has already spoken to two other firms — and signed with one of them.
Six AI systems built for law firms.
Every call answered, every matter captured — in under a minute.
The AI picks up on the first ring, day or night. It captures the matter type, jurisdiction, date of incident, injuries or issues, insurance and opposing party, runs a conflict pre-screen against your existing client list, and books the consultation straight onto the calendar.
Nearly half of firms can’t be reached on the first attempt. Every one of those calls is a case that walks to a competitor.
Trained on PI, family, immigration, estate, criminal and employment intake flows. Collects the facts your attorneys need before the consult, and flags potential conflicts for a human to clear.
It never gives legal advice, never quotes a fee you haven’t published, and hands off to a person the moment a matter needs judgment. Scripts are yours to review and approve.
Own the local results for “lawyer near me”.
When a matter closes, the system asks for a review by text and email at the moment the client is happiest. Satisfied clients are routed to Google; anyone unhappy is routed privately to your office first.
The firm three blocks away has 400 Google reviews. You have 23. In the local map pack, that decides who gets called.
Automated review requests triggered by matter closure, with negative-feedback routing and tracking across Google, Avvo and Facebook in one dashboard.
Review count and recency are among the strongest local ranking factors — and reviews also feed Google’s Local Service Ads, where firms report strong returns. LSA breakdown →
Your closed files are a referral pipeline.
Every past client, every unsigned consult and every lead that went cold gets brought back with the right message at the right moment: a case-anniversary check-in, an estate plan review, a law change that affects them, or a referral request.
You have thousands of closed matters and unsigned consults sitting in a case management system that nobody has messaged in years.
Segmented campaigns by practice area and matter status, with replies landing in one inbox and consults booked automatically.
A past client who already trusts you is the cheapest case you will ever sign — and the most likely to refer the next one.
Important: New employment law changes 📜
James — hope you’re well. New state laws affecting workplace arbitration just took effect. If you know anyone dealing with a workplace issue, we’re offering free 15-min consults this month.
Book a consult →52 weeks of client touchpoints.
Case updates, court date reminders, educational legal content, holiday messages, review-request triggers. Clients feel cared for; your reputation grows; referrals increase.
Clients get quiet between court dates. They feel ignored. They don't refer friends, and negative reviews show up.
Prebuilt nurture sequences for each practice area — personal injury, family law, criminal defense, employment, estate.
Nurtured clients refer 4× more cases and leave 3× more 5-star reviews. Nurture = free marketing.
A professional firm website. Live in 3 days.
Modern, trust-focused law firm website with practice area pages, attorney bios, case results, live chat, consult booking, and intake forms — all SEO-optimized for your practice areas and locations.
Your site looks dated, doesn't rank for your practice areas, and doesn't convert visitors into consultations.
Prebuilt firm websites for PI, family, criminal, employment, and estate law — with all integrations wired in.
Firms with modern, conversion-optimized sites get 2-4× more consultations from the same traffic.
Rank for "[practice area] lawyer near me" — without writing.
AI generates and publishes legal content weekly: FAQ posts, practice area explainers, legal updates, case studies. All SEO-optimized for the searches your clients actually make.
Big firms dominate Google. You should blog, but between billable hours and court, when?
AI writes 4-6 legal blog posts per month, publishes them, and tracks rankings. You can review and edit before publishing if you want.
Organic legal leads convert at 3-5× the rate of paid leads. A ranked blog is the single best long-term marketing asset.
Ad to signed case in 7 minutes.
When someone clicks your PI or family law ad, here's the automated pipeline.
Ad fires
Google/Facebook ad targets "personal injury lawyer [city]".
Workflow triggers
SMS in 60s: "Free case review available this week."
AI qualifies
Asks case details, screens conflicts, books consult.
Consult booked
Prospective client picks a time, gets intake form.
Case signed
You meet a qualified client, sign the retainer.
127 businesses. Four industries. One platform.
Real results from real operators — mortgage brokers, dentists, lawyers, and service business owners across the US.
The AI receptionist booked 14 appointments in my first week without me lifting a finger. This is pure revenue I wasn't seeing before — and it never sleeps.
We went from 23 Google reviews to 187 in 90 days. Our practice moved from page 3 to #2 in local search. Game over for the competition.
After-hours calls used to go to voicemail. Now the AI answers every one, qualifies the case, and books a consult. Booked 11 new clients last month from calls I would've missed.
Summer rush used to bury us in missed calls. TheBigBot answers every single one, books the appointment, and dispatches the tech. Revenue up 34% this quarter.
The patient recall campaign alone filled 47 empty chair slots in month one. The ROI paid for a full year of the platform inside 30 days.
Database reactivation woke up $2.1M in dormant prospects. My pipeline doubled. My assistant thinks I hired four new people — I just flipped one switch.
I switched from GoHighLevel and cut my tech stack in half. The AI intake is night-and-day better — conversions up 62% on paid traffic.
Storm season used to drown us. Now the AI qualifies emergency vs. routine jobs, dispatches crews, and follows up on every quote. Closed 78% more roofs this year.
Two plans. One mission.
Both plans include all 22 platform features + all the done-for-you assets below. Pick the one that fits how much content firepower you want. · Built for personal injury, family, immigration, estate and criminal defense firms
Authority Launch
Everything you need to establish your authority online — website, content library, AI, and automation — fully preconfigured and launched in 3 days.
- 1 complete website — up to 50 pages
- Full Services pages, About, Contact, Reviews
- Mobile-optimized, fast-loading, SEO-ready
- AEO, GEO and SEO ready
- 1 AI Receptionist — 24/7 call answering
- Review Harvesting Campaign — auto-request 5★
- AI Website Chat Widget — with AI fallback
- A2P SMS Submission — carrier-approved texting
- Custom Domain Setup — DNS + SSL
- Email Service Setup — DKIM, SPF, DMARC
Authority Pro
Everything in Launch — plus an ongoing content & social engine that publishes under your brand every week, so you don't have to lift a finger.
- 3 SEO blog posts / week (156/year)
- Written, optimized, and published automatically
- Targeted at keywords your buyers search for
- Builds compounding organic traffic
- 3 social posts / week across every channel
- Posted to Google Business, Facebook, Instagram, LinkedIn
- On-brand visuals + captions
- Engagement tracked in one dashboard
- Monthly content calendar built for you
- Google Business Profile optimization
- Review response automation
- Quarterly authority review with our team
- 1 complete website + 30 pages
- 30 articles + 50 blog posts
- AI Receptionist and Review campaigns
- A2P SMS + Email + Domain setup
Common questions from attorneys.
Is AI intake allowed under state bar rules?+
Does the AI give legal advice or quote fees?+
Can it run conflict checks?+
Does it integrate with Clio, MyCase or Filevine?+
Is prospective client information kept confidential?+
What happens to after-hours and weekend calls?+
How fast is setup, and when will my firm go live?+
Does it work for a solo attorney?+
Sign more cases without adding intake staff.
Your next case is calling right now. The only question is whether anyone picks up.
Book a Demo →Marketing playbooks for modern law firms.
Marketing, intake, and acquisition playbooks for law firms — written for partners and rainmakers.
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Read article Intake48% of Law Firms Can’t Be Reached. Where Their Cases Go.
Read articleTheBigBot — cookie preferences
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