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Sell the one thing a big lender cannot: you
A site written in your voice, with seven calculators and no email wall between a borrower and their numbers.
- Pages
- 31
- Screens below
- 6
- Status
- Live
Every screen of Botelho
Captured from the live Botelho Mortgage demo: the first-person home page, services, calculators, about and contact.
Where Botelho wins
Botelho is written in the first person for a broker who works alone. It sells the personal relationship: who the borrower will work with, how a file moves hour by hour, which lenders the broker places with and the kinds of files they take.
Solo and independent mortgage brokersFirst person, all the way through
The site says I rather than we, which is the honest version when one person handles every file.
Calculators with no email wall
Seven tools open to anyone, which earns more inbound than a gated one ever does.
The process, hour by hour
A borrower can see exactly what happens after they call, which removes the reason to keep shopping.
Also on the site
First-person voice. The whole site speaks as the broker, not a faceless company.
Seven calculators. No email wall in front of the numbers.
How it goes. The loan process explained hour by hour.
Lender and licensing pages. Who you place with, licensing and disclosures in one place.
What an independent broker site should say that a lender site cannot
A solo broker competes with banks on the relationship and on lender choice. These are the points Botelho is written to make, and the disclosures that come with them.
Who you place with
Brokers shop several wholesale lenders. Naming them, or at least saying how many you work with, is the clearest proof of choice a borrower can get.
How you are paid
Under the federal loan originator compensation rule, a broker is paid by the borrower or by the lender on a given loan, not both. Saying which, plainly, builds trust.
Your license, linked
Your individual NMLS ID linked to NMLS Consumer Access lets a borrower verify you in one click.
Who answers the phone
One person handles the file. The site should say so, and say how quickly you reply.
Sources: Regulation Z § 1026.36 (loan originator compensation), NMLS Consumer Access.
Rebuilding Botelho as your site
Botelho only works in your voice, so the rebuild starts from how you describe your own work and ends with a site that sounds like you on the phone.
- Written as you. The first-person copy is rewritten with your background, your market and the kinds of files you take.
- Your lenders listed. The lender page lists the wholesale lenders you place with, next to your licensing and disclosures.
- Your process, hour by hour. The how-it-goes page is rewritten to match how you actually move a file from first call to closing.
Pick Botelho if
If not, Fontenot or Evergreen Ridge may suit you better.
- You are the business and clients choose you, not a brand
- You want the site to sound like you on the phone
- You hate calculators that ask for an email first
Questions about Botelho
Is Botelho good for a one-person brokerage?+
Can Botelho show the lenders I work with?+
What should an independent mortgage broker website include?+
Can Botelho be written in my own voice?+
Launch Botelho as your website.
A site that sounds like you, with your lenders and license on it, on your own domain.
Book a Demo →