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Mortgage chatbot · Website, text and social · Live in 3 days

The mortgage chatbot that books borrowers with your loan officers.

An AI chat assistant for loan officers and brokers that answers borrowers 24/7 in your website chat, by text and in Instagram, Facebook and WhatsApp messages. It asks the intake questions, books a licensed loan officer and leaves rates to your LOs. From $197 a month.

B
Mortgage Assistantonline · typing
Hi, can I get pre-approved for a VA loan? Rates look high right now.
I can get that started. Your rate depends on your full application, so a licensed loan officer will go over VA pricing with you. Are you buying, and roughly when?
Buying, hopefully this spring.
Booked ✓ You're with Dana Thursday at 5pm. I've texted you her document checklist.

What is a mortgage chatbot?

A mortgage chatbot is AI software that answers borrower questions in your website chat, text messages and social inboxes, collects loan purpose and timeline, and books a consult on a licensed loan officer's calendar. TheBigBot's version answers from one knowledge base on every channel, hands rate and program advice to your LOs, and starts at $197 a month.

24/7
Borrower chats answered
6
Channels, one inbox
60 sec
Text and email to new web leads
7
Mortgage calculators on your site
What it does

What does a mortgage chatbot do for a loan officer?

It answers the borrower who is shopping at 9pm, qualifies the conversation, and hands your LOs a booked consult instead of an unread message.

💬

Answers on every channel

Website chat, text, Instagram, Facebook Messenger, WhatsApp and email, from one assistant and one inbox.

🧾

Asks the intake questions

Purchase or refinance, property, timeline, and whether a realtor is involved, in mortgage vocabulary: FHA, VA, USDA, conventional, DSCR.

📅

Books from the chat

Checks each loan officer's live availability and books the consult without the borrower leaving the conversation.

🙋

Hands off to a licensed LO

When a loan officer is online the chat goes to them first. When the borrower asks for a person, it passes the conversation over with full context.

⚡

Follows up new web leads

Every new website lead gets a text and an email within 60 seconds, so the borrower hears from you before the next lender.

🌎

Replies in the borrower's language

It answers in the language the borrower wrote in, with the conversation saved to the contact record for the LO.

Why the first reply matters. In a study of 1.25 million sales leads published in Harvard Business Review, firms that tried to reach a lead within an hour were nearly seven times as likely to qualify it as firms that waited even an hour longer. In the same research, the average response time across 2,241 audited U.S. companies was 42 hours. A borrower whose chat goes unanswered at 9pm has usually filled in a second lender's form by morning. For the mortgage-specific numbers, read the 5-minute window that wins mortgage leads.

Example chat

What does a cash-out refinance chat look like?

A scripted example of an evening website chat, written to show the flow. Your chatbot uses your answers, your loan officers' calendars and your rules.

Website chat · 9:04 pm · Example chat, not a transcript
AI
Hi, I'm the Harbour Mortgage assistant. Are you looking to buy, refinance, or just exploring numbers?
Visitor
Thinking about a cash-out refi to pay off some credit cards. Is that a good idea right now?
AI
That depends on your current rate, your balance and what you would pay off, so a licensed loan officer should run it with you. I can set that up. Roughly what is the home worth, and what do you still owe?
Visitor
Worth about 450, we owe around 260.
AI
Thanks. Is this the home you live in?
Visitor
Yes. Can you just tell me what rate I'd get?
AI
I can't quote a rate in chat, because it depends on your full application. Elena is one of our licensed loan officers and can walk you through cash-out options and pricing. She has 15 minutes open tomorrow at 12:30 pm or 6:00 pm. Which works better?
Visitor
6pm.
AI
You're booked with Elena tomorrow at 6:00 pm. What's the best mobile number for your confirmation text?
What happened behind the chat: a contact was created with the loan purpose, estimated value, balance and occupancy, a consult was booked on Elena's calendar, the borrower got a confirmation text, and the full transcript landed in the unified inbox for Elena to read before the call. No rate was quoted and no advice was given. Want the background on these conversations? Read our guide to cash-out refinancing in 2026.
Compliance

Can a mortgage chatbot stay compliant?

It stays inside the lines your script sets. Here is where most brokers draw them. This is general information, not legal advice.

The chatbot handles

Answering, intake and scheduling

  • Answers and introduces itself as the assistant
  • Collects name, number, loan purpose, timeline and agent
  • Books the consult on a loan officer's calendar
  • Texts the confirmation and your document checklist
  • Passes the conversation to your team when asked
A licensed loan officer handles

Anything that sounds like an offer or advice

  • Quoting a rate as an offer to that borrower
  • Discussing terms based on income, credit or debts
  • Recommending FHA, VA, conventional or any other program
  • Taking the loan application
  • Anything that reads as a promise of approval

The split follows how federal rules define the job. Under Regulation Z, a loan originator (12 CFR 1026.36) is someone who, for compensation, takes an application or offers, arranges, assists with or negotiates credit terms. The same section excludes people who perform purely administrative or clerical tasks for a loan originator. Keep your chatbot on the clerical side, have your compliance lead approve the script, and check your state's licensing rules before go-live.

Texting borrowers adds carrier and TCPA rules on top: registered A2P 10DLC traffic, documented opt-in and working STOP handling. Our A2P compliance checklist covers what that takes and which parts we handle.

Compared

Contact form, basic chatbot or AI mortgage assistant?

Most mortgage websites still answer an evening visitor with a form or a button-menu bot. Here is what each one does with the same borrower.

 Contact formButton-menu chatbotTheBigBot AI
After hoursThe message waits for the morningAnswers, but only from its menuAnswers the borrower's own question, every hour of every day
Free-text questionsNo reply until someone reads itOnly questions that match a button or keywordYes, answered from your loan programs and FAQs
Booking the LONo, someone calls backSometimes, by sending a booking linkYes, a real slot booked inside the chat
ChannelsWebsite onlyUsually website onlyWebsite chat, text, Instagram, Facebook, WhatsApp and email
Rate questionsNo replyA canned line, or nothingExplains pricing depends on the full application and books a licensed LO
Handing over to a personThe lead waits for a callbackOften no route to a personGoes to an online LO first, otherwise passed on with full context
After the conversationAn email notificationDepends on the toolCRM contact, full transcript in the unified inbox, booked consult

Want phone calls covered too? The AI receptionist for mortgage brokers answers borrower calls the same way. Comparing full platforms? Read our best mortgage CRM guide.

Pricing

What does each plan include for a mortgage team?

The mortgage chatbot is part of both plans, inside the full TheBigBot mortgage CRM. You pay the flat plan price, a one-time $499 setup, and usage (AI tokens and text messages) at the published rates.

Ready in 3 days

Authority Launch

Mortgage website, CRM, AI chat and automations, set up for you and live in three days.

$197
/ month
🚀 One-time setup:$499No contract
See pricing →
What the chatbot includes
  • Website chat with AI that answers 24/7 and books in the chat
  • The same assistant on text, Instagram, Facebook, WhatsApp and email
  • 7 mortgage calculators: FHA, VA, USDA, conventional, refinance, affordability, mortgage
  • Usage (AI tokens, text messages) itemised on your statement

Every rate is on the usage fees page. Both plans include all 22 platform features and run month to month.

Setup

How do I add a chatbot to my mortgage website?

We do the build. Authority Launch is live three days after we receive your onboarding details.

1
🗓️

Book a demo

A 20-minute walkthrough with your name, your loan programs and your calendar.

2
🧾

Send your onboarding details

Brand assets, business info and integration credentials. The 3-day clock starts here.

3
💻

Add the chat to your site

One line of code, on any website, including ones we did not build. Or use the mortgage website included in your plan.

4
🔗

Connect your channels

Text, Instagram, Facebook and WhatsApp are linked to the same assistant and the same inbox during onboarding.

5
🧑‍💼

Load answers and calendars

Your loan programs, the questions borrowers ask every week, your rules for rate questions, and each loan officer's calendar.

6
✅

Register texting, then go live

A2P SMS registration is submitted for you so confirmation texts reach borrowers, and the chat flow is tested first.

Proof

127+ businesses. Four industries. One platform.

What operators say about TheBigBot's AI, starting with mortgage.

★★★★★

The AI receptionist booked 14 appointments in my first week without me lifting a finger. This is pure revenue I wasn't seeing before — and it never sleeps.

Marcus Johnson
Marcus JohnsonMortgage Broker
★★★★★

Database reactivation woke up $2.1M in dormant prospects. My pipeline doubled. My assistant thinks I hired four new people — I just flipped one switch.

David Anderson
David AndersonLoan Officer
★★★★★

After-hours calls used to go to voicemail. Now the AI answers every one, qualifies the case, and books a consult. Booked 11 new clients last month from calls I would've missed.

Robert Chen
Robert Chen, Esq.Personal Injury Attorney
Powering businesses across
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FAQ · Questions

What do loan officers ask about mortgage chatbots?

What is a mortgage chatbot?
+
AI software that answers borrower questions in your website chat, text messages and social inboxes, collects loan purpose and timeline, and books a consult on a licensed loan officer's calendar. A good one hands rate and program questions to the LO instead of answering them itself.
Can a mortgage chatbot quote rates?
+
You decide in the script. Most brokers set it to explain that pricing depends on the borrower's full application and to book a licensed loan officer, rather than quoting a rate in chat. Have your compliance lead approve whatever it says about rates.
Does it take the loan application?
+
No. It collects contact details, loan purpose, timeline and the borrower's agent, books a licensed loan officer, and texts a document checklist. The application and any discussion of terms stay with your LO.
Which channels does it answer on?
+
Your website chat, text messages, Instagram DMs, Facebook Messenger, WhatsApp and email. One assistant answers all of them from the same knowledge base, and every conversation lands in one unified inbox on the borrower's contact record.
What happens when a borrower wants to talk to a person?
+
When a loan officer is online, the chat goes to them straight away. When nobody is available, the assistant books the borrower into the next open slot or passes the conversation to your team with the full history, so nobody has to ask the same questions twice.
Do borrowers know they are chatting with an AI?
+
It introduces itself as the assistant and, if asked, says plainly that it is an AI and offers to bring in a person. We do not configure it to claim to be human.
Is TheBigBot the same as MortgageBot LOS?
+
No. MortgageBot is a loan origination system, the software where loans are processed. TheBigBot is the CRM and AI assistant that sits in front of it: it answers and books borrowers, follows up leads and runs your marketing. It does not replace your LOS.
Do I need a new website to use it?
+
No. The chat is one line of code and runs on WordPress, Squarespace, Webflow or a hand-built site. If you want a new site anyway, a mortgage website is included in both plans.
How much does a mortgage chatbot cost?
+
It is included in both TheBigBot plans: $197 or $497 a month flat and a one-time $499 setup. The only variable cost is usage, such as AI tokens and text message segments, itemised on your statement. There is no contract.

Stop letting borrower chats wait until morning.

Included in every TheBigBot plan. Live on your website in 3 days.

Book a Demo →